Fun, New 2011 Fanta "Chase" Commercial.
More Fanta. Less Serious.
1. FANTA "Chase" Commercial, New 2011
compared with
compared with
2. COCA - COLA Siege Advertisement Promotion
The first commercial is the short commercial animation that myself and my group will use to critique and the second is the comparison for using relativism.
The second criteria that has been set; audience should be amazed by the details of this animation after see the commercial as to compared with Coca-Cola Siege is not to be agree with. For me, the details from both of the commercial animation is like kids compared to adults. Coca-cola advertisement is really detailed on everything including the hair when breeze blows.
Next on the list is that audience will rush to store just to buy and taste Fanta soft drink after see the commercial as compared to Coca-Cola Siege. I can say that for me, Coca-cola is more delicious, tasteful than Fanta. It is maybe because that Coca-cola is an established soft drink and people will choose Coca-cola rather than Fanta.
Last criteria that I set but not least is that audience should be able to remember the starting background music that is used in the Fanta commercial after hearing it for the second time as to compared to Coca-Cola Siege. This criteria is agreeable because Fanta commercial does have a catchy background music rather than the Coca-cola Siege commercial that doesn’t use music except background sounds .
My opinion is that the characters that was been used in this commercial is really appealing and cute. It suits teenager’s style or way of life but I didn’t agree on the part that they want to know more about the product. From my perspective view of relativism, the other commercial, Coca-Cola Siege is more attractive for people to know more about the product even though Coca-Cola is already an established soft drink.
This criterion is kinda like a straight forward answer. Yes, I do believe that the Fanta commercial is enjoyable and suitable to watch during leisure time. I respects his opinion or criterion that he sets and I do agree on it but I feel that the other commercial; Coca-Cola Siege, is more enjoyable than this one because Coca-Cola Siege commercial animation is full of details using full 3D animation and more realistic compares to Fanta “Chase” commercial.
I fully agreed on this one because it is refreshing just by watching the Fanta “Chase” commercial. I feel more excited and the way that the main character of the commercial skates and runs away from the people that chases him for the Fanta soft drink is cool, fresh not to mention that the background music really suits the commercial very well.
After all the debate has been done, now I will make some proposal on how to improve more for this animation advertising commercial, Fanta “Chase”.
Firstly, for me, they should put a little bit more effort on the character design so that it can have more details like the strands of hair, appearance of the face needs more details.
Secondly, they need to improvise the camera view or the camera angle in certain parts so that it has more depth like the first person camera view for example. It really can make the commercial stands out more.
Lastly, I think that they should add more surrounding enviroments like clouds for more realistic but funky style of commercial. Even though that, I still believe this commercial have a lot of strong point rather than the negative part or weak point.
That is all for this assignment “Critique Challenge” and I will always remember and tries to practise one of many advises that Dr. Tan gave to me when in class, KNOWLEDGE IS MEANT TO BE SHARED!
RELATIVISM
The chosen short commercial animation for this aesthetic evaluation is FANTA 2012 commersial. Four criterion has been set based on relativism,
i.e.
The 4 criteria that I set on this assignment:
1) Audience should be able to remember half of the video after a long time as compared to Coca-Cola Siege.
2) Audience should be amazed by the details of this animation after see the commercial as to compared with Coca-Cola Siege.
3) Audience will rush to store just to buy and taste Fanta soft drink after see the commercial as compared to Coca-Cola Siege.
4) Audience should be able to remember the starting background music that is used in the Fanta commercial after hearing it for the second time as to compared to Coca-Cola Siege.
After watching both of the short commercial animation, I discovered that the first criteria; audience should be able to remember half of the video after a long time as compared to Coca-Cola Siege is agreeable because the animation is straight forward.
The second criteria that has been set; audience should be amazed by the details of this animation after see the commercial as to compared with Coca-Cola Siege is not to be agree with. For me, the details from both of the commercial animation is like kids compared to adults. Coca-cola advertisement is really detailed on everything including the hair when breeze blows.
Next on the list is that audience will rush to store just to buy and taste Fanta soft drink after see the commercial as compared to Coca-Cola Siege. I can say that for me, Coca-cola is more delicious, tasteful than Fanta. It is maybe because that Coca-cola is an established soft drink and people will choose Coca-cola rather than Fanta.
Last criteria that I set but not least is that audience should be able to remember the starting background music that is used in the Fanta commercial after hearing it for the second time as to compared to Coca-Cola Siege. This criteria is agreeable because Fanta commercial does have a catchy background music rather than the Coca-cola Siege commercial that doesn’t use music except background sounds .
Group Debate
Now I will do an argument with other group member that use the topic of objectivism, subjectivism and emotivism academically. I will pick each of those said with one criterion and argue.
OBJECTIVISM
I will begin with one of the objectivism criterion that my friend and as a group member,shy but talented, Syauqi has set. He said that audience should find the characters appealing to the extent that they would want to know more about the product. I respect his criterion that he sets but I agree on half of it only.
My opinion is that the characters that was been used in this commercial is really appealing and cute. It suits teenager’s style or way of life but I didn’t agree on the part that they want to know more about the product. From my perspective view of relativism, the other commercial, Coca-Cola Siege is more attractive for people to know more about the product even though Coca-Cola is already an established soft drink.
SUBJECTIVISM
Next on the list is the subjectivism criterion from another friend of mine, friendly and easy going, that is Amirulhaleem has set. Like the above, I will pick only one criterion from subjectivism that has been set to argue. The criterion that I picked is; audience should be able to enjoy after finish watching the animation from the beginning to the end during leisure time.
This criterion is kinda like a straight forward answer. Yes, I do believe that the Fanta commercial is enjoyable and suitable to watch during leisure time. I respects his opinion or criterion that he sets and I do agree on it but I feel that the other commercial; Coca-Cola Siege, is more enjoyable than this one because Coca-Cola Siege commercial animation is full of details using full 3D animation and more realistic compares to Fanta “Chase” commercial.
EMOTIVISM
Last but not least is the criterion for emotivism that has been picked by my friend, cool and clever, Affiffudin. All of the 4 criterion that he sets, I choose to go for the one that he said, audience definitely will experience vibe and excitement that fully loaded from the video for a long time.
I fully agreed on this one because it is refreshing just by watching the Fanta “Chase” commercial. I feel more excited and the way that the main character of the commercial skates and runs away from the people that chases him for the Fanta soft drink is cool, fresh not to mention that the background music really suits the commercial very well.
After all the debate has been done, now I will make some proposal on how to improve more for this animation advertising commercial, Fanta “Chase”.
Firstly, for me, they should put a little bit more effort on the character design so that it can have more details like the strands of hair, appearance of the face needs more details.
Secondly, they need to improvise the camera view or the camera angle in certain parts so that it has more depth like the first person camera view for example. It really can make the commercial stands out more.
Lastly, I think that they should add more surrounding enviroments like clouds for more realistic but funky style of commercial. Even though that, I still believe this commercial have a lot of strong point rather than the negative part or weak point.
The debate amongs us ended around 5.00 a.m in the morning and we do feel that it was worth the effort of staying all night doing this assignment. We do hope that people will appreciates our critique and comment so that I can improve more and learn more on how to critique more efficiently and correctly.
That is all for this assignment “Critique Challenge” and I will always remember and tries to practise one of many advises that Dr. Tan gave to me when in class, KNOWLEDGE IS MEANT TO BE SHARED!
Detail is great an all but simplicity helps the brain to process and understand faster...not bad for a 30 second ad eh....
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